Art and Experience: Tenet is scheduled to hit theaters in July and Nolan is doing everything in his power to help theaters open for it.
Christopher Nolan is a huge proponent of filmmakers and theatrical releases. He has shot on film, pushed 70mm, and delivered some of the most epic stories of our generation.
His newest film, Tenet, is set to release on July 17th in IMAX and regular theaters.
But they might not be open.
Pushing the film is certainly a possibility since no one can predict the future, but Nolan is working tirelessly to help that not happen.
The CEO of IMAX, Richard Gelfond told Variety, “Chris really would like to be coming out with the film that opens theaters. I don’t know anyone in America who is pushing harder to get the theaters re-opened and to get his movie released than Chris Nolan.”
Can that ambition echo outside of the actual film and into its distribution?
There’s no way Warner Bros. will abandon a theatrical release and put the film on VOD like Universal did with Trolls World Tour, so what’s the plan?
Aside from “pushing”, what else can Nolan do?
John Fithian, CEO of the National Association of Theatre Owners (NATO), laid out new guidelines that theaters will use to ensure a safe theatrical experience.
But we still don’t have a date for national openings, and it seems unlikely movies like Tenet will return if 50% of the audience doesn’t have the movie playing in their hometown.
Still, only time will tell what happens.
Hopefully, the world gets this crisis solved so we can all enjoy the summer movie season in theaters and not in our homes.