Art and Experience: Art and Experience’s booth started its work from Friday 21 April as the market of Fajr International Film Festival opened and it ended its activity on 26 April. This booth has been a host for so many foreign and Iranian guests. Artists and experts from all over the world visited this booth and they were eager for cooperation with Art and Experience cinema as the president of independent cinema of Iran.

Art and Experience’s booth hosted Iranian guests like Mohammad Mehdi Heidarian(Director of Cinema Organization of Iran), Fatemeh Motamed Arya, Mohammad Bozorgnia, Afsaneh Pakroo, Panahbarkhoda Rezaei, Nazanian Mofakham, Parvaneh Mafi(Member of Parliament), Shahram Mokri, Jafar Sanei Moghadam, Seyfollah Samadian, Iraj Taghipour, Houshang Golmakani, Ali Karim, Pouran Drakhshandeh, Tahmineh Milani, Ali Akbar Saghafi, Bayram Fazli and others.

Japanese Producers of “Like Someone In Love” directed by Abbas Kiarostami, Godfrey Cheshire were among those foreign cinema people and critics who came to Art and Experience’s booth.

Art and Experience was dedicated a booth in film market to introduce its activities and a poster and catalog were available which had an image of Abbas Kiarostami on them. Some of the visitors didn’t know anything about Art and Experience but because of the famous face of Kiarostami came to Art and Experience’s booth and then they understood Art and Experience’s activities. When one of the Russian visitors understood that Art and Experience is dedicated to independent and experimental cinema of Iran, she gladly said: “I wish this organization become an international organization so other countries can watch Iranian films in other countries.”